Use the eSpeakers Geotarget Contacts in the Lead Center to access a list of premium leads—people who hire speakers—for each of your engagements. Turn every event into a sales opportunity when you leverage hundreds of names, phone numbers, and addresses for potential local buyers.
Answers to Some Frequently Asked Questions #
- The Geotarget Contacts list makes a large database of potential customers available to speakers for marketing purposes.
- There are over 80,000 Geotarget Contacts. These come from a variety of sources.
- The contacts are all geo-coded to make it easy for speakers to contact leads near the areas they’ll be traveling to, as known by the speaker’s calendar in eSpeakers. The Local Lead Pool report shows contacts within a 1-hour radius of the address on the event.
- The contact data includes full name, organization, position, phone number and mailing address. It specifically does not include email addresses for most types of contacts as we’ve found that to be an ineffective way to market.
- The contacts provided are for your personal use and may not be sold or shared, nor used for any purpose other than personal contacting about your professional services.
How Do Geotarget Contacts Work? #
Every time you confirm an event (with City, State, Zip venue details) on your eSpeakers calendar, the Geotarget Contacts system notices and starts working to find relevant contacts within about an hour’s drive of your engagement. For every CONFIRMED event in the future, the system automatically builds and emails you a comprehensive list of possible leads you can pursue while at the event, or to make phone calls beforehand to arrange an appointment.In addition to the automated email, you can pull up the Geotarget Contacts list for any city you are traveling to:
- Sign in to your eSpeakers calendar
- Choose LEAD CENTER from the menu on the left of the dashboard view
- Choose GEOTARGET CONTACTS
What Kind of Contacts Are in the Local Lead Pool? #
- Meeting planners at top corporations and area associations
“I’m going to be in town and want to invite you to watch me speak so you’ll know if I’m a good fit for your company.” - Your own customer list
“While I’m already in your area, I’d like to follow-up on the work I did for you last year.” - Speakers Bureaus
“I’d like to invite you to watch me speak; I think you’ll be impressed.” - Chambers of Commerce
“If you’re having a meeting while I’m in town, I’d like to offer a free 20 minute condensed version of my amazing material.” - People who have signed up for your SpeakerTRACK notices
“If your organization would like to have me speak/consult/train while I’m already in your area, I can waive the normal travel fee and save you a lot of money.” - Members of the media (TV/radio/print/web) who might want to interview you
“While I’m in town, I’d be happy to guest on your show or give you an in-person interview.” - Rotary Clubs
“I’m ready to give your weekly meeting a free presentation.” - Colleges & Universities
“I have a great presentation for your student groups that I can present while I’m in town.”
Anyone with an eSpeakers account can use the Local Lead Pool. However, only those with an eSpeakers PRO level account have full access to the whole contact database. This data alone costs much more than an annual PRO subscription, and you can upgrade to gain access if you need to.
What Are Effective Ways to Raise Revenue Using the Geotarget Contacts? #
Each contact includes full name, organization, title, phone number, and address. Methods that have proved effective for eSpeakers customers include phoning and mailing postcards. You’re free to turn your marketing creativity loose!If you choose to use phone calls, you can have your own staff do the phone calling.
Example Phone Scripts #
These are sample phone scripts that you, a staff member, or a contract labor caller can use. These are written in the third person; adapt if calling on your own behalf.
When calling a Chamber of Commerce #
Hello, my name is [me], and I’m calling from the office of [speakername], who’s a professional speaker and expert on [topics].
[speakername] is going to be in [venue], speaking about [eventpurpose] on [eventdate].
I’m contacting you today to:
- See if [speakername] can come speak to your Chamber while he/she is in town. This would be a great member benefit for your local businesses.
- Invite you to come preview [speakername]’s presentation to see if he/she is a good fit for a Chamber meeting when they’re in town next.
- See if any of your business members might be interested in having [speakername] speak to their company while they’re in [venue]. Normal travel fees will be waived, saving them a lot of money.
Are you interested?
- YES
Tell them you’ll have the speaker contact them within 48 hours to finalize. Collect their email address to send to the speaker along with the rest of their information from the record.
- NO
May we send you an email with a link to [speakername]‘s profile as a reference for future planning?
- YES
Collect their email address and let them know you’ll send it to them today.
- NO
Thank you for your time; have a great day!
- YES
When calling one of your Own Event Contacts or SpeakerTRACK Contact #
Hello, my name is [me], and I’m calling from the office of [speakername], who’s a professional speaker and expert on [topics].
I’m contacting you today because you’re following [speakername] on the eSpeakers SpeakerTRACK system, which notifies you when they’re in town.
[speakername] is going to be in [venue], speaking about [eventpurpose] on [eventdate].
I’d like to:
- Invite you to come preview [speakername]’s presentation to see if he/she is a good fit for your next event.
- See if you can utilize [speakername] while they’re in [venue]. If you’re having a meeting while they’re already in town, normal travel fees will be waived, saving you a lot of money.
Are you interested?
- YES
Tell them you’ll have the speaker contact them within 48 hours to finalize. Collect their email address to send to the speaker along with the rest of their information from the record.
- NO
May we send you an email with a link to [speakername]‘s profile as a reference for future planning?
- YES
Collect their email address and let them know you’ll send it to them today.
- NO
Thank you for your time; have a great day!
- YES
When calling a Media Outlet #
Hello, my name is [me], and I’m calling from the office of [speakername], who’s a professional speaker and expert on [topics].
[speakername] is going to be in [venue], speaking about [eventpurpose] on [eventdate].
I’m contacting you today to Find out if you’re interested in meeting with [speakername] for:
- An in-person interview?
- (if radio or TV) Having them as a guest on your show?
- Invite you to come preview [speakername]’s presentation.
Are you interested?
- YES
Tell them you’ll have the speaker contact them within 48 hours to finalize. Collect their email address to send to the speaker along with the rest of their information from the record.
- NO
May we send you an email with a link to [speakername]‘s profile as a reference for future planning?
- YES
Collect their email address and let them know you’ll send it to them today.
- NO
Thank you for your time; have a great day!
- YES
When calling an Association Meeting Planner #
Hello, my name is [me], and I’m calling from the office of [speakername], who’s a professional speaker and expert on [topics].
[speakername] is going to be in [venue], speaking about [eventpurpose] on [eventdate].
I’m contacting you today to:
- Invite you to come preview [speakername]‘s presentation to see if he/she is a good fit for your next event.
- And to see if you can utilize [speakername] while they’re in [venue]. If you’re having a meeting while they’re already in town, normal travel fees will be waived, saving you a lot of money.
Are you interested?
- YES
Tell them you’ll have the speaker contact them within 48 hours to finalize. Collect their email address to send to the speaker along with the rest of their information from the record.
- NO
May we send you an email with a link to [speakername]‘s profile as a reference for future planning?
- YES
Collect their email address and let them know you’ll send it to them today.
- NO
Thank you for your time; have a great day!
- YES
When calling a Corporate Meeting Planner #
Hello, my name is [me], and I’m calling from the office of [speakername], who’s a professional speaker and expert on [topics].
[speakername] is going to be in [venue], speaking about [eventpurpose] on [eventdate].
I’m contacting you today to:
- Invite you to come preview [speakername]‘s presentation to see if he/she is a good fit for your next event.
- And to see if you can utilize [speakername] while they’re in [venue]. If you’re having a meeting while they’re already in town, normal travel fees will be waived, saving you a lot of money.
Are you interested?
- YES
Tell them you’ll have the speaker contact them within 48 hours to finalize. Collect their email address to send to the speaker along with the rest of their information from the record.
- NO
May we send you an email with a link to [speakername]‘s profile as a reference for future planning?
- YES
Collect their email address and let them know you’ll send it to them today.
- NO
Thank you for your time; have a great day!
- YES
When calling a Speaker Bureau #
Hello, my name is [me], and I’m calling from the office of [speakername], who’s a professional speaker and expert on [topics].
[speakername] is going to be in [venue], speaking about [eventpurpose] on [eventdate].
I’m contacting you today to:
- Invite you to come preview [speakername]’s presentation to see if he/she is a good fit for one of your clients’ next meetings.
- See if any local clients might be interested in having [speakername] speak to their company while they’re in [venue]. Normal travel fees will be waived, saving them a lot of money.
Are you interested?
- YES
Tell them you’ll have the speaker contact them within 48 hours to finalize. Collect their email address to send to the speaker along with the rest of their information from the record.
- NO
May we send you an email with a link to [speakername]‘s profile as a reference for future planning?
- YES
Collect their email address and let them know you’ll send it to them today.
- NO
Thank you for your time; have a great day!
- YES
When calling a University #
Hello, my name is [me], and I’m calling from the office of [speakername], who’s a professional speaker and expert on [topics].
[speakername] is going to be in [venue], speaking about [eventpurpose] on [eventdate].
I’m contacting you today to:
- See if [speakername] can come speak to your school while he/she is in town. This would be a great member benefit for your students and faculty.
- Invite you to come preview [speakername]’s presentation to see if he/she is a good fit for your students or faculty.
- See if any of your faculty might be interested in having [speakername] speak to their class while they’re in [venue]. Normal travel fees will be waived, saving them a lot of money.
Are you interested?
- YES
Tell them you’ll have the speaker contact them within 48 hours to finalize. Collect their email address to send to the speaker along with the rest of their information from the record.
- NO
May we send you an email with a link to [speakername]‘s profile as a reference for future planning?
- YES
Collect their email address and let them know you’ll send it to them today.
- NO
Thank you for your time; have a great day!
- YES
When calling a Rotary Club #
Hello, my name is [me], and I’m calling from the office of [speakername], who’s a professional speaker and expert on [topics].
[speakername] is going to be in [venue], speaking about [eventpurpose] on [eventdate].
[He/She] normally charges for their presentations, but because they’ll be in town, they are willing to come make a presentation at your normal club meeting at no charge.
Are you interested?
- YES
Tell them you’ll have the speaker contact them within 48 hours to finalize. Collect their email address to send to the speaker along with the rest of their information from the record.
- NO
May we send you an email with a link to [speakername]‘s profile as a reference for future planning?
- YES
Collect their email address and let them know you’ll send it to them today. Send the speaker a TICKET with the appropriate pre-defined reply.
- NO
Thank you for your time; have a great day!
- YES
